L.12.12 Eau Fraiche pour Lui, a concentrate of vitality comes to Lacoste
Before being a famous clothing brand, Lacoste is above all the name of a world famous tennis player. Nicknamed “the crocodile”, he was known for his tenacity and determination. Today, he has built one of the greatest empires in fashion and luxury. The brand that bears his name makes clothes but also perfumes whose sole ambition is to energize men and women on a daily basis. Focus on Lacoste’s latest fragrant creation : L.12.12 Eau Fraiche pour Lui.
L.12.12 Eau Fraiche pour Lui, the iconic polo shirt turned perfume
The L.12.12 code remains for many very enigmatic… However, it is world famous. It is particularly associated with the world of Lacoste and qualifies the emblematic polo shirt of the brand. For the record, the L stands for Lacoste. The 1 refers to the unique fabric used, the petit piqué. The 2 means short sleeves. And the second 12 indicates the number of prototypes that had to be produced before founder René Lacoste was satisfied with the result. If he invites himself today on this new perfume, it is quite simply to suggest that this essence fits perfectly with the philosophy of the brand . It is intended for all determined and daring men of today, who do not hesitate to go above and beyond to achieve their goals.
The modern and woody masculinity of L.12.12 Eau Fraiche pour Lui
L.12.12 Eau Fraiche pour Lui comes in a sparkling bottle covered with a brilliant green color. This wonderfully translates all the ardor that is contained inside this bottle. L.12.12 Eau Fraiche pour Lui is first crossed by a citrus zest associated with aromatic flavors. An aquatic accord further reinforces the freshness of the whole. A scent of Limoncello comes to the heart of this composition. Finally, the whole is balanced with a more woody and modern patchouli and cedar base.