La Vie Est Belle Flowers of Happiness, Lancôme’s new message of joie de vivre
Almost all of the biggest perfume brands have a distinctive fragrance. At Lancôme, the best-seller in the women’s perfume department is called La Vie Est Belle . Released in 2012, it has already been reinterpreted many times, becoming in turn La Vie est Belle Eau de Parfum Légère, La Vie est Belle Eau de Toilette Florale, La Vie est Belle Bouquet de Printemps or La Vie est Belle L ‘Burst to name a few. This time it metamorphoses yet again into a new bouquet of flowers. Focus on the latest La Vie Est Belle Flowers of Happiness.
La Vie Est Belle Flowers of Happiness, a new declaration of joie de vivre
La Vie Est Belle Flowers of Happiness follows the same philosophy as its predecessors. It is not just a bottle or a perfume, it is a strong message to be conveyed to the entire planet. La Vie Est Belle Flowers of Happiness is an invitation to see life on the bright side. It is addressed to all women and invites them to live as they see fit. It now even goes further and encourages sharing. To do this, Lancôme has chosen to associate the release of this new juice with a message: “Who will you make happy today? », Understand« Who are you going to make happy today? “. To be fully appreciated, happiness must be shared. It is therefore precisely this notion of optimism that we find in the visual and in the scent of this unique fragrance.
A launch in collaboration with Changi-Singapore airport
For the launch of its new fragrance, Lancôme has chosen to collaborate with Changi-Singapore airport. After all, what better place to start to flood the four corners of the globe with its new scent? Travelers had the pleasure of discovering a Lancôme ephemeral boutique specially dedicated to the La Vie Est Belle Flowers of Happiness fragrance, in Terminal 3, from July 23 to September 2. All kinds of entertainment were also set up, such as a cocktail bar offering drinks evocative of the different scents of the La Vie Est Belle collection.
Lancôme’s new floral bouquet
To deliver this feeling of optimism and gaiety, Lancôme has opted for a delicate and floral fragrance. La Vie Est Belle Flowers of Happiness first takes off on a green and juicy scent of pear. Then, the freshness of this fruit is relayed by a floral trio of jasmine, rose and peony. Sandalwood also envelops everything in softness while musk amplifies its sensuality.
La Vie Est Belle Flowers of Happiness offers itself a radiant bottle
La Vie Est Belle Flowers of Happiness is presented to us in the common bottle for the entire La Vie Est Belle collection by Lancôme. For the occasion, it is dotted with a multitude of reliefs, giving birth to luminous reflections in its pink juice. An organza ribbon is also named at its collar. La Vie Est Belle Flowers of Happiness seems to have put on her party outfit!